When you are looking to grow your business, it is important to explore all of the options available. One strategy that many companies have adopted in recent years is content marketing. There are many different ways to do content marketing, but one question remains: how much does content marketing cost? This article will explore some common strategies for monetizing your website and give you a ballpark figure on what it costs to get started with each of them.
Blog Writing is Relatively Inexpensive
The first thing to understand is that there are many ways of doing content marketing.
Blog writing itself is relatively inexpensive, but it depends on the writer and their experience level.
If you hire someone experienced then you will end up paying more than if you hired a college student or an intern for these services.
At the same time, when compared with other forms of advertising like SEO (search engine optimization), PPC (pay-per-click) ads, Facebook promotions, etc., blog writing can be very cost-effective in comparison.
Content Promotion is Hard Work But Still Inexpensive
One of the best ways to promote your blog content is through social media.
This can be a great way to get more exposure for your site and grow an audience that you can later convert into paying customers, but it isn’t cheap.
If you want to get the biggest bang out of every promotion, then spending $50 on Facebook ads or Twitter promotions may not give you enough impressions or clicks.
You might have better luck with Instagram at around $25 per ad campaign (especially if they are video), while LinkedIn Ads will cost even more than that ($100+).
However, if done right this strategy could result in huge returns and help drive traffic back to your website.
Link-Building May Actually Be Expensive
Oftentimes, people assume that posting links on social media is a good way to drive traffic back to their site.
While this can be true if done correctly and with the right strategy in mind, it doesn’t always work.
Some websites refuse to post your link or charge you for each time you want them to do so. Other sites won’t even allow external links at all!
If these are the only places where people can find out about your blog then there may not actually be any benefit from doing content marketing through those channels.
This means that traditional SEO (search engine optimization) methods like building backlinks might still be necessary despite its costliness and difficulty of doing so properly without getting penalized by search engines.
Link-building is the most important aspect of content marketing and may be the most expensive.
You Should Hire a Content Marketing Specialist?
Content marketing is a complicated process and you might not have the time or money to do it yourself.
In this case, hiring someone who can manage your blog for you could be an excellent idea as long as they know what they are doing.
Make sure that whoever you hire has experience in content writing. They’ll also need to know how to promote each article properly so you get the best results.
Hire a Content Marketing Specialist Today!
Content marketing is one of the most important aspects of SEO. If you want to revamp your campaign, contact us today to speak to a member of our team.