You already know that more and more people are accessing the internet with their mobile devices, either in addition to or in place of their desktop computers.
But what they’re doing on those mobile devices is even more compelling for marketers and website owners.
According to Google’s Mobile Path to Purchase report, search engines are the most common starting points for mobile device users (48%), followed by branded websites (33%) and branded apps (26%).
As a result, companies who have responsive websites usually generate more leads and maintain a widening competitive advantage over companies that don’t.
