Competing with a high-quality website can be difficult. You work hard to create a site that is attractive, functional, and relevant to your customers. But if you’re noticing some of these signs from your competitor’s site, then it may be time to rethink the way you are operating. Here are four signs that your competitor’s website is better than yours.
1. Your Competitor’s Website Is Much Faster Than Yours
You need to know if your competitor is outperforming you when it comes to loading speed for two reasons: one, it shows how well organized their site is.
Also, Google has stated that website speed will affect search engine rankings in the future. If you are slower than your competitor, then it may be time to examine the way that they have structured their site.
2. Your Competitor’s Website Consistently Has a Higher Conversion Rate Than Yours
Conversion rate is one of the most important metrics that you can track and improve upon.
If your competitor has a higher conversion rate than yours, then it may be due to their site’s appearance or how easy they have made it for visitors to get around.
Start by identifying why their site is more successful than yours before you attempt to improve your own. Next, you should learn how to calculate conversion rates.
This means answering the following questions:
- How many sales leads does your competitor’s site generate?
- What percentage of their traffic is converting to a sale?
If you can’t answer these questions, then it may be time for some research from Google Analytics.
3. Your Competitor’s Website Looks More Professional
You have to admit that a poorly designed site can be detrimental to the way potential customers perceive your business.
If you’ve noticed that your competitor has a more professional, cutting-edge design than yours, then it may be time for some new images and graphics on your website.
What’s more, is that you should likely hire a professional website design agency to revamp your website. There’s a great chance that your competitor hires an agency to build their website.
This means if you want your website to reign supreme on the internet, you’ll need professional help.
4. Their Website Outranks Yours
This is a sign that your competitor has done an excellent job of building their website and business.
It’s time for you to learn how to do this as well if you want to beat out your competitors on search engines like Google, Bing, or Yahoo.
There are some great tips from Moz which include: writing compelling meta descriptions, linking internally within the site so it can be crawled by search engine crawlers more quickly, avoiding duplicate content penalties with original articles and reviews about topics related to yours.
Doing these things will help ensure that people find your page when they type in certain keywords or phrases regarding what services/products you offer.
Contact Us Today!
Now that you know four key signs that your competitor’s website is better than yours: are you interested in revamping your site? If so, contact us today to speak to a member of our team about our website development services.