Email marketing is a great way to get your business in front of prospects and customers. It’s also affordable, easy to implement, and has the potential for high ROI. However, just because you’re doing it doesn’t mean it’s working. In this article, we’re going to discuss five signs that your email campaign isn’t working so you can make adjustments if needed.
1. Your Open Rate is Too Low
One of the most important metrics is your email open rate. This number will tell you how many people are actually opening and reading your emails, which can be helpful for future campaigns as well. This is the first of the five signs your email marketing campaign isn’t working.
If this number is low, it means that either your subscribers aren’t interested in what you have to say or they don’t know who you are at all.
Your first step should be adding a personal touch so customers feel like they already know who you are when receiving an email from them rather than just getting another piece of marketing material.
To do this, try using customer testimonials or case studies on your website since these stories help humanize businesses while providing value at the same time.
2. Your Conversion Rate is Too Low
Another major sign to look for is your email campaign’s conversion rate.
This number tells you how many people are actually taking the next step in their buying process, which can be an online purchase or even just giving out their contact information so they get on a mailing list.
If this number isn’t high enough it shows that something about your emails isn’t working and customers don’t feel like there’s any reason to follow through with what you’re offering them.
One way around this problem is by creating “call-to-action” buttons within each of your email marketing campaigns that tell subscribers exactly what action you want them to take when clicking on it.
3. Too Many People are Unsubscribing
A high unsubscribe rate is another sign that your email marketing campaign isn’t working.
This number can be pretty easy to calculate by taking the total number of emails you sent out and dividing it by how many people actually subscribed in the first place.
If this percentage is very high, then there’s a good chance that customers are no longer interested or they don’t like what you’re offering them anymore.
One way around this problem is looking at past newsletters and figuring out why previous subscribers may have decided to leave your list before even opening up one of your emails.
Then try adjusting content so new newsletter recipients aren’t going through the same issues as those who’ve left recently did.
4. Your Subscriber Count Isn’t Increasing
Another sign your email marketing campaign isn’t working is if you aren’t getting any new subscribers.
This could be due to the fact that nobody’s sharing or forwarding it, which would mean they’re not interested in what you have to say enough to recommend this newsletter out for others either.
A way around this problem might be by choosing a more compelling subject line so readers are more intrigued when receiving an email from someone they already know and trust.
Ready to Improve Your Email Marketing Campaign?
If you are noticing these signs, it’s time to begin revamping your email marketing campaign. To learn more about how we can help, contact us today to speak to a member of our team.
