What a Small Business Homepage Should Do
A small business homepage should orient visitors quickly, build enough trust to keep them moving, and guide them toward the page or action that fits their situation best.
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What a Small Business Homepage Should Prioritize
A small business homepage should prioritize orientation, trust, and movement toward the next right page or action. It does not need to say everything at once to work well.
What a Homepage Needs to Do
A homepage should orient the visitor, establish trust, and move the right people toward the right next step without trying to do every job at once.