What to Review Before a Site Search Improvement Creates a Worse Zero-Results Experience
Search improvements often focus on the best-case query while the worst-case no-results state remains confusing, thin, or commercially dead.
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Why Site Search Problems Should Not Automatically Be Treated as SEO Problems
When visitors cannot find what they need after arriving on the site, teams often call it an SEO problem. In many cases, the deeper issue is search and findability inside the site itself, not how the page ranks before the visit begins.