SEO and content strategy
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Consolidating microsites can look like a clean simplification move. A useful audit should first clarify whether those sites were solving different jobs, carrying different constraints, or reflecting different ownership patterns that still matter.
Website ownership can look settled on the surface while important accounts, tools, and settings are still scattered across former vendors or staff. The risk usually shows up in small pieces before it becomes a bigger incident.
A strong website audit does more than validate ideas. It helps teams reject work that is mistimed, misdiagnosed, or less valuable than it first appears.
A website can publish consistently and still fail to create business momentum when readers have no strong path from insight to service understanding to action.
Template-level changes can create wider website risk than they first appear. The safest review process checks beyond the page where the change was requested.
A service page can be visually polished and still feel risky if it does not explain the work, reduce uncertainty, or show enough substance to justify contact.
Accessibility matters because a website should let people understand content, navigate confidently, and complete important actions without avoidable barriers.
A website can publish around the right subjects and still feel disconnected when readers have no clear path from one idea, decision, or page to the next.
Internal links do more than spread authority. They help readers move from educational content toward the pages that explain services, next steps, and decisions.
A useful accessibility checklist should help teams review whether people can perceive, navigate, understand, and complete important tasks on the website.
Vendor transitions go sideways when access, ownership, and recovery details live in scattered inboxes or only in someone’s memory.
Website projects usually stall because the team loses clarity about the problem, the owner, the scope, or the sequence of work.