Best Website -
It is virtually impossible to get accurate information about Web business and marketing from anyone. So what I’ve done with BestWebsite.com is use only the techniques talked about in my Books and Blog, and then present the results so you can see how they’ve worked.
In addition, I’d like to state that I haven’t purchased any YouTubevideo views to make my videos viral; purchased any questionable Web traffic sources; employed any trickery to make my first book a #1 Bestseller on Amazon; bought any FaceBook‘Fans’ or signed up any of my 1,900 Blog subscribers by any method, other than individual opt-in by each subscriber.
The point of this is to provide an accurate gauge of Web business and marketing strategies and what they actually produce. The techniques I’ve learned over the last 16 years have put me in the fortunate position of being able to work only on projects I like and earn anywhere from$2,411/month to more than $102,200/month in Net Income(profit), depending on what product or service I’m working on and selling.
I state for the record, my YouTube video “Internet Marketing – $100,000 in 30 Days From Your Website.” went viral solely on its own merits gaining more than 43,000 views for an 8 1/2 minute video and ranking organically in the top 3 results for the toughest keyword to get of all, “Internet marketing” for more than two years on YouTube.
I also state that my first book, Best Website: Simple Steps to Successful Websites (2008) hit #1on Amazon Kindle for the Web Marketing category legitimately stacked against hundreds of other books based on its own strength without employing any techniques to augment the book sales.
I chose to self-publish the book through CreateSpace, a Publishing House owned byAmazon. I’ve sold more than than 9,139 books to-date averaging more than $6.47 in royalty profit-per-book, totaling more than $59,132 in total profit and still selling copies daily.
To put that into perspective, the average self-published book sells 173 copies.
From my Website, Blog and Videos I receive approximately 3,818 highly-qualified Unique Visitors a month. This might sound very low to some, but it’s all that’s needed to run a vibrant, successful small Web business.
It just shows it’s not the amount of traffic a Website receives, it’s how targeted the visitors are and do they trust you.
My latest book is.. Web Fluent: The Faster, Easier Way to Build Your Web Business (2012). It’s already anAmazon Web Marketing Bestseller. The book is meant to be a lightning fast read. The goal is to get you building a successful Web business or improving an existing one as fast as possible.
Sometimes it seems there is to much to know, too much competition and things are moving too fast. Please don’t be too worried about this. If you move at your own pace and create something genuine. People will start to recognize it and you’ll be on your way to building something brilliant, lasting andprofitable.
If you’re an entrepreneur struggling because you offer only one service and have to compete with workers that will do the same job for impossibly cheap, I have some help. With only a small change in approach, you can be earning at-least ten-times more.
When you group multiple services together and sell them as a package, you make a great deal more money. Unless you’re in the top 1% of web designers, programmers, photographers, architects, writers or really any profession that sells a single service, you have likely been priced down to the bone by your competition.
You might think you would offer a discount when you group services, and in some cases this is true. However, if you add the magic ingredient that you’ll be participating in the creative element for the project, meaning you’ll be helping to come up with the marketing strategy. This ties it together and allows a lot more money to be earned from selling the same services.
The interesting part is you’re likely doing it already. You’re probably brainstorming and coming up with ideas for the client anyway. Why not present yourself as the expert you essentially already are and bundle a number of services together to make a lot more money.
As an illustration, when I put together my upcoming “Start Something Brilliant Campaign“ you see above, I did the photography, then graphic design in Photoshop, then imported the images into the Flash movie, then mocked the campaign up on this page with web design and finally created a promotional campaign to release it.
This campaign would have likely paid me around $1,500 if I was trying to sell the services individually to a client. However, If I pitch it that I do everything including launch it as a campaign for the client, this same campaign pays between $15,000 to $150,000 depending on how much involvement in rolling out the marketing campaign the client wants.
|Service||..if sold separately||..if sold grouped|
|$1,500||$15,000 to $150,000|
Is it difficult to learn all these skills? It definitely is. But if you’re trying to offer your clients only one of these services, you are likely in near poverty right now and that’s terrible, ..I know, ..I’ve done it.
In some ways it’s almost unreasonable to have to be a professional in multiple services. However, unreasonable is now reasonable, if you know that you can prosper and thrive.
Maybe you don’t have to bundle as many services as I’ve done, but for each one you do, you can synergistically boost your income. Grouping at least three services is where you’ll start to see the true power of the Law of Synergy.
The mission for this campaign is to ignite your inspiration to find a different, more compelling way, to run your business, ..launch a product ..or create a campaign.
It doesn’t need to be provocative, just not boring and forgettable. SomethingDARING! Something that takes courage to put out under public scrutiny.
It’s not about playing it safe or following the rules. It’s about finding the guts toBe Bold or Be Boring and create something fascinating, ..captivating, ..enchanting.
No one in the Web marketing industry does anything like this. I’ve mixed what is traditionally a high-fashion type of provocative marketing campaign, along with one of my mantras to Start Something Brilliant.
It took 3-months to get this shot and another 3-months to be brave enough to release it. Please forgive me if I’ve offended you, it’s not my intention. It was to try something new, something that scares me, inspires me and hopefully a few others as well.
And the best news of all, it’s all for a good cause, 100% of the proceeds from Prints donated to the National Breast Cancer Foundation, Inc.
NOTE: Read the results of what happened after I released this campaign to my blog readers, email list, FaceBook Fans and Twitter followers in the Web Fluent book.
Everyone has bottlenecks, some are completely closed. Most peoples are barley open and incredibly difficult to get anything through. Including my own at times.
Maybe you’re lacking some technical skills, working two jobs, lacking money to pay for web design, you’re going through a divorce, illness, your kid is jail, .. Whatever..
Interestingly, most successful people operate with a barley open bottleneck.
They have learned the bottleneck will never be easy to get things through. They decided not to wait around until it got easier, ..it won’t, they just practice getting things through and solve the few things that must be solved to keep it open and constantly put things out like blog posts, videos, campaigns and products into the marketplace.
The key is to identify the one or two things that are truly blocking you and focus on them until they open the bottleneck, at least wide-enough to get some things through.
My question is, what’s your bottleneck? What probelm needs to be solved to reach your marketplace. Cut out other people as often as you can, how can YOU get to your market the fastest. The sooner you’re there, the sooner you can start learning true knowledge about your business environment and stop guessing about it.
For intermediate and advanced Web entrepreneurs, the bottleneck is probably yourself. You’re trying to make a hard decision of weather to do something or not. My advice, do the one that scares you the most. Even if you fail, you’re knowledge gained will brilliantly outweigh the cost.
For those who haven’t broken into their market yet. One of the best ways is to start a blog, just start typing, posting, putting things out there into the Web. Keep doing it and at least some of your market will eventually find you.
Ironically, the bottleneck is a good thing. It’s a barrier to entry. Most people never figure theirs out. That’s good for you, it keeps your competition out.
Photo shoot celebrating the Best Website book by Nelson Bates becoming a #1 best-seller. GQ Magazine style means the video was shot in the same style that GQ made famous. The video is not produced by GQ.
Bestselling author Nelson Bates describes the reason why some websites make big money and others don’t.
Bestselling author Nelson Bates gives the best example of why starting a website business is the best thing you can do
The Entrepreneur Motto Stickers™ are a great way to reaffirm your mission as an Entrepreneur. If you ever find yourself stuck or need motivation, just glance at the sticker to check that you’re; ..starting something Brilliant, ..Being BOLD, not b-o-r-i-n-g and ..creating something GENUINE.
* Clinically Proven to induce states of TREMENDOUS entrepreneurial genius that will blow past ALL barriers and thrust you to magnanimous success! ..pretty sure.
Entrepreneur Motto Stickers™ designed by prolific Entrepreneur and #1 Bestselling business Author Nelson Bates. This is the first sticker in a series of four. “It’s taken me almost ten-years to refine these 16 words into a simple statement that has a dramatic positive impact on the way I run my business. I hope others gain the same benefit from something as unexpected as a Sticker!” – Nelson Bates
It’s been two-and-a-half months since I added two large photographs to the beginning of my Website. The thought was—putting a few real-life, vivid and clear photos up would help better connect with readers and hopefully turn them into buyers.
I held everything else constant to make sure it was the only variable being measured; (Also, Google Analytics showed steady traffic so there wasn’t an external increase in traffic that accounted for the 23% increase in sales.)
In the 17 years I’ve been building Web businesses, I don’t ever recall a single technique being changed that produced this type of legitimate increase.
It’s also interesting to note that both photographs were relatively easy to take. The first was taken by hanging a print-out of my book cover from the back of my beach chair—and the second was taken by sitting my camera on top of the banister end-cap to my stairs in the living room while I stood in front of a forest wall-hang from IKEA.
It’s difficult to find things you have control over to authentically increase sales, so I wanted to share the results—and encourage you to try it, if it makes sense with your business.
I’ve never had a “dot-me” so we’ll see how things go!
Also, if you ever move your website, remember to do a 301-redirect so you don’t lose any of your search engine optimization.