Link building is one of the most important aspects of SEO. To rank high in search engines, you need to have links from high-quality websites. But what will link building look like in 2022? This article will discuss five crucial link building strategies that will help you build links and improve your SEO in the years to come.
1. Only Build Relevant Links
One of the most important things to keep in mind when building links is to make sure they are relevant. In other words, your links should be from websites in the same niche as yours.
For example, if you have a website about dog training, it would be beneficial to get links from other websites about pets or animals. However, getting a link from a website about fashion would not be quite as helpful.
This is because Google and other search engines use relevancy when determining where to rank websites in their search results. So, if you want to improve your SEO, make sure your links are relevant.
2. Link to Pillar Pages and Cornerstone Content
Another crucial strategy is to link to your pillar pages and cornerstone content. Pillar pages are the most critical pages on your website.
They are typically longer than other pages and contain a wealth of information about a specific topic. Cornerstone content is similar to pillar pages, but they are usually even longer and more in-depth.
Both types of content are excellent resources for link building because they provide high-quality information to which other websites will want to link.
3. Don’t Buy Into Low-DA Backlinks
There are a lot of companies out there that will offer to sell you backlinks from low-quality websites.
These backlinks will not do much to improve your SEO because they come from websites with a low domain authority (DA).
Domain authority is a metric used by search engines to determine the quality of a website. The higher the DA, the more weight it carries.
So, when you’re looking for places to get links, make sure they come from high-DA websites.
4. Make Sure Every Backlink Provides Value to Your Audience
In addition to being relevant and coming from high-DA websites, your links should also be valuable to your audience.
This means that they should provide information or resources that your audience will find helpful.
For example, if you have a blog about gardening, you could link to an article about the best plants for beginners. Or, if you have a website about car repair, you could link to a video tutorial on how to change a tire.
The key is to make sure your links are relevant, high-quality, and valuable to your audience.
5. Create Relevant Anchor Text
Last but not least, you need to make sure your anchor text is relevant. Anchor text is the visible text that is hyperlinked.
For example, if you link to an article about dog training, your anchor text could be “dog training.”
When creating your anchor text, make sure it is relevant to the page you’re linking to. This will help improve your click-through rate and SEO.
Need Help With Link-Building?
If you need help with critical link-building strategies or other aspects of SEO, contact us today. We are a leading SEO agency specializing in helping businesses improve their online visibility.
We would be happy to help you create a custom link-building strategy to help you achieve your goals. Contact us today to get started.
