How to create a successful email marketing campaign

If your email marketing efforts are falling flat, this means you might be doing it all wrong. While there is no one-size-fits-all magic bullet for gaining new customers or engaging with existing ones better via email, there are several simple steps you can take to optimize your chances of success.

Luckily, the folks at Mailify have cooked up a simple, step-by-step recipe for killing it at email marketing, with key tips on personalization, mobile optimization, text-to-image ratio and, yes, even the option for recipients to opt-out (hopefully they won’t).

The New York-based email marketing software maker covered everything you need to know end to end, from the first burst of text your email recipients will see, to the all-important call to action and beyond.