It’s December, which means it’s time to start preparing for the holidays. As you think about family gatherings and presents, don’t forget that your website needs maintenance too. With so many people making purchases online during this season, there are a number of things that you need to do to ensure that your site stays up and running. Here are some tips to keep your site running smoothly during the holidays.
Keep Your Site Safe from Cybercriminals
The holidays are a prime time for cybercriminals. They know that people will be shopping online and doing their banking, so they take advantage of the increased traffic to try and steal information.
Make sure you have updated antivirus software and firewalls in place to protect your site from these criminals. You should also use strong passwords and change them often. This is one of our top tips to keep your site running smoothly during the holidays.
Monitor Your Site’s Performance
With all of the extra traffic, your website is likely to receive during the holidays, it’s important to monitor its performance closely.
If you notice any slowdown or errors, take action right away to correct them. The last thing you want is for customers to have a bad experience on your site due to poor performance.
Update Your Content Regularly to Keep Your Site Running Smoothly During the Holidays
It’s important to remember that your website isn’t just for the holidays. It should be constantly updated with new content and information about your business all year long.
During this season, it can be easy to forget that you need regular maintenance on your site too! If you want customers to keep coming back throughout the entire year, don’t skip updates during this busy time of year either.
Ensure Your Site is Mobile-Friendly
If more people are shopping online on their smartphones or tablets, make sure they have a seamless experience when visiting your site no matter what device they use.
Your content needs to look good across multiple platforms so shoppers aren’t deterred from making purchases because they couldn’t find something easily or had a poor experience on your site.
Keep an Eye on Your Website’s Speed
One of the most important things for any site is its speed. People don’t want to wait long for pages to load, especially if they’re in a hurry.
Make sure you test your website’s speed and take steps to improve it if necessary. You can use tools like Google PageSpeed Insights or Pingdom to help you do this. Utilizing these tools will help with keeping your site running smoothly during the holidays.
Prepare for an Influx in Website Traffic
As people start their holiday shopping, they’re going to be looking for great deals. Chances are that your website will get a lot more traffic than usual as shoppers look for discounts and coupons.
Make sure you take the necessary steps to prepare for this increase in business so you don’t disappoint customers or lose them entirely because of poor performance on your site.
Ready to Get Started?
Keeping your website secure during the Holidays is essential for meeting your Q4 goals and protecting against hackers. To learn more about how we can help, contact us today to speak to a member of our team.