One of the most important things you can do when it comes to running a successful business is making sure that your website ranks high on search engines. This will help drive traffic and increase conversions, but there are many mistakes that people make in regards to SEO. In this article, we’ll discuss four common SEO mistakes you’re probably making and how to fix them.
1. Not Taking Keyword Research Seriously
Keyword research is one of the most important parts of SEO.
You must do it before you write any content because if you don’t, then your content won’t be relevant to what people are searching for and Google will punish your site rankings accordingly.
Without keyword research, you can expect a significant decrease in traffic on an ongoing basis which means fewer conversions. This is probably one of the most common SEO mistakes. With the right keywords chosen, however, this process can help ensure that search engines rank your website high so more people visit it.
This way more people see your products or services which leads to increased revenue down the road as well as higher profits. If done correctly, increasing revenues by 20% are not out of reach at all with proper keyword use.
2. Having a Poorly-Designed Website
There are many reasons why people make this mistake.
First of all, they may not know how to create a website that’s easy on the eyes when it comes to design and navigation.
Second, some businesses don’t have enough money for an in-house web designer or IT person who can help out with these types of issues which means that their site is lacking in functionality as well.
Both of these problems will drive customers away because no one wants to visit a website filled with ads about subjects that aren’t relevant to them nor do they want websites filled with poor content.
3. Having Slow Website Speeds
This is another big mistake that people make because it will result in low rankings.
If your website takes too long to load, then Google may punish you by dropping your positions which means less traffic overall and fewer conversions.
It’s better for the site owner if the page loads quickly so they can grab their visitors’ attention with well-written content before someone else does or they lose them entirely.
This way search engines take notice of what you’re doing right rather than looking at all of the problems on your website.
4. Your Website Offers a Poor User Experience
People won’t stay on your site if they don’t think it offers a good user experience.
This means that you need to have well-written content, offer engaging multimedia such as videos or images, and have an easy-to-navigate website with functional links for people to click.
With the right keywords chosen, all of this helps drive up page rankings which will lead to more traffic in general and increase conversions down the road due to increased visibility overall.
Do You Want to Improve Your SEO Campaign and Avoid Common SEO Mistakes?
If you are making any of these SEO mistakes or need help in general, we can help. Contact us today to speak to a member of our team.