Looking for content ideas? Why not look to your competitors for inspiration? In this blog post, we will discuss how to find content ideas from your competitors and use them to improve your SEO strategy.
By analyzing your competitor’s most popular content, you can get a better understanding of what topics are resonating with their audience and create similar content that will engage your own readers. Let’s get started!
Take From Your Most Successful Competitors
When it comes to finding content ideas, one of the best places to start is with your most successful competitors. These are the businesses that are ranking ahead of you in search engine results and driving traffic to their website.
Start by making a list of your top five competitors and visit their blog or website. What topics are they writing about? What content is getting the most engagement? You can use tools like Google Analytics and BuzzSumo to get insights into what content is performing well for them.
Once you have an understanding of what’s working for them, you can start creating similar content for your own site. But don’t just copy their ideas! Use their concepts as inspiration to create fresh, original content that will resonate with your audience.
Find Keyword Gaps Between Competitors
Another great way to find content ideas is by looking at the keyword gaps between you and your competitors. Keyword gap analysis involves identifying the keywords that your competitors are ranking for that you are not.
You can use tools like Moz’s Keyword Explorer and Ahrefs’ Keyword Generator to find relevant keywords that you should be targeting. Once you have a list of keywords, you can create content around those topics to help improve your SEO.
For example, let’s say you’re a clothing company and you notice that one of your competitors is ranking for the keyword “outdoor clothing.” You could create a blog post about how to dress for different outdoor activities or write a product review for outdoor apparel. By creating content around this keyword, you can help improve your website’s ranking in search results.
Utilize Social Media
Social media is another great place to find content ideas. See what topics your competitors are talking about on their social media channels and consider creating similar content for your own audience.
You can also use social media to see what kind of content is getting the most engagement. What posts are being shared the most? What videos are getting the most views? You can use this information to create similar content that will perform well with your audience.
Check Referring Domains
Referring domains are the websites that are linking to your competitors’ content. By looking at the referring domains for your competitor’s most popular content, you can get an idea of which websites are linking to their site.
You can use this information to create similar content and reach out to those websites to see if they would be interested in linking to your site as well.
Ready to Hire a Reliable SEO Agency?
By following these tips, you can find content ideas from your competitors and use them to improve your SEO strategy. Do you need help turning your SEO campaign into a success? If so, contact us today to learn more about our SEO services.