If you’re looking to improve your SEO, you need to understand keyword gap analysis. This term refers to the process of finding and filling the gaps in your current SEO strategy. By identifying the keywords that your business is targeting, but not ranking for, you can fill those gaps and improve your rankings. In this article, we will discuss what keyword gap analysis is and how you can use it to improve your SEO strategy.
What is Keyword Gap Analysis?
Keyword gap analysis is the process of finding and filling the gaps in your current SEO strategy. By identifying the keywords that your business is targeting, but not ranking for, you can fill those gaps and improve your rankings.
There are a few different ways to go about conducting keyword gap analysis. The first is to use a tool like Google AdWords Keyword Planner or Moz Keyword Explorer. These tools will allow you to see which keywords your competitors are ranking for that you are not.
How to Perform Keyword Gap Analysis Manually
Another way to conduct keyword gap analysis is to manually check each of your competitor’s websites and see which keywords they are targeting that you are not. This can be a time-consuming process, but it will give you a more comprehensive view of the keyword landscape.
Once you have identified the gaps in your SEO strategy, you need to start filling them. The best way to do this is to create new content that is optimized for the keywords you are targeting. This could be a blog post, an infographic, or even a video. By creating quality content that targets these keywords, you can improve your chances of ranking for them and drive more traffic to your website.
Keyword gap analysis is a vital part of any SEO strategy. By identifying the gaps in your current strategy and filling them with targeted content, you can improve your rankings and drive more traffic to your website.
How to Close the Gap for Difficult Competitors Keywords
If you’ve been in SEO for a while, you know that not all keywords are created equal. Some keywords are much more difficult to rank for than others. If you’re trying to rank for a highly competitive keyword, it can be difficult to close the gap. However, there are a few things you can do to improve your chances of ranking for these keywords.
The first is to create quality content that is optimized for the keyword. This means using the keyword throughout the piece, as well as including other related keywords and phrases. In addition to creating great content, you also need to make sure your website is optimized for search engines. This includes having a mobile-friendly design, fast loading times, and easy-to-use navigation. This is one of the primary ways that using a keyword gap analysis can help you improve your SEO strategy.
Need Help With SEO?
If you’re looking to improve your SEO, keyword gap analysis is a great place to start. By identifying the gaps in your current strategy and filling them with targeted content, you can improve your rankings and drive more traffic to your website.
Have you ever performed keyword gap analysis? If you need help, don’t hesitate to contact us today for help.