We’ve all been there.
Deleting messages from our inbox that we didn’t even open. Maybe it’s the product of one too many email lists we signed up for or simply that we’re short on time, but we know that consumers in general are more likely to skim through and delete than they are to read the email blast (if they even open it!).
What wouldn’t we give to have customers open and read emails with offers and advertising? Well, it doesn’t have to be this difficult, This is an avoidable issue, and we’ve got the solution. In this article, we’re going to look at the three best ways to hook readers into your email, keep them reading, and exponentially increase your click-through.
It’s all in the subject!
The subject of your email needs to sound grabby enough to pull them in, but it also shouldn’t sound like a mass discount or some kind of spam. Additionally, don’t give the answer to any questions you may be posing in the subject.
You want the customer to see a discount or a prompt as if it were a question they might have. Examples include offering a discount without saying the amount in the subject, or revealing half of the answer or solution to their problem, but not the whole thing. They’ve got to click on your site for that! (Need help with your site? We’ve got you covered! Check out our website services or reach out so we can discuss your project.)
Keep it short!
Of course, word count and density of information matter when it comes to the SEO purposes of your article. There is a sweet spot between effective communication of the information but not droning on and on. Sometimes filled email screens look really nice, but people will often read the first couple of lines of your email and cut to a different screen. Attention spans are nearly non-existent so you’re going to want to think about helping your customer in the shortest amount of time, and with requiring as little effort from them as possible. The average reader will spend 7 seconds on a page before making a decision about if they’d like to continue reading. Make it count.
Don’t just email to email
Maybe the most important tip in this whole post: do not waste an email on something that isn’t worthy of it. This is two-fold: pack your emails with useful information, and don’t arbitrarily repeat yourself just to send an email out. There are so many tips on how often to email and how it plays into brand recognition that sometimes business owners and people interested in expanding their online presence think, as a general rule, that more is more. This is the case with posting, emails, and everything else online — as long as you are producing and posting quality content. If you’re posting and providing useful content, people won’t click away.
Your email list can be the most valuable asset you have. Be sure to make the time you spend on it worth it, use these tips to maximize your exposure per email, and be sure to keep up to date with our blog to find more helpful information on everything online and SEO.