Person sitting at a table working on a laptop


How Your Domain Name Can Affect Your SEO

Do you want to boost your rankings on Google? One way to do that is by using a domain name that includes the keywords you’re trying to rank for. For example, buying and would be a good choice if you wanted to rank higher for “buy cheap things.” However, there are plenty of other factors involved in SEO such as backlinks and quality content. In this article, you’ll learn how your domain name can affect your SEO.

How Domain Names Can Affect SEO

A domain name can affect your SEO in two different ways. The first way is by influencing how high you rank on Google when someone searches for the term that best describes what your site is about, such as “buy cheap things.”

The second way a domain name affects SEO deals with its trustworthiness and authority online.

For example, if you own or there’s no guarantee that people will think of these sites as being more trustworthy than another brand new website with an unregistered .org extension like (though this one might not be taken yet).

However, having something like would give your site more trust and authority because it’s associated with Amazon, a trusted online retailer.

When you’re choosing a domain name, think about how the name might influence perception of your site. You don’t want to choose something that will hurt your SEO efforts, so do some research before making your final decision.

Choosing the Right Domain Name Can Impact Your Site’s Branding

On the other hand, if you’re more interested in branding your site than improving your SEO, then you might want to choose a domain name that’s different from what people are searching for.

For example, instead of choosing a domain name like, you could choose something like This would give people a better idea of what your website is about without using keywords that they might search on Google.

When it comes to choosing a domain name for your website, there are plenty of things to think about. Make sure you weigh all of your options before making a decision.

The Best Domain Names Naturally Use Targeted Keywords

Google has made it clear that they prefer websites to use domain names that target specific keywords. That’s why you see so many sites using .com, .net, or .org extensions instead of choosing something more creative.

For example, the website for Google is, and the website for Microsoft is These are both examples of well-known companies that have chosen to use a domain name with their company’s name as the main keyword.

If you’re looking to improve your SEO, consider using a domain name with your targeted keywords in it. This will help Google better understand what your site is about and rank you higher in their search results pages.

Ready to Buy a New Domain Name?

As you can see, your domain name can definitely affect your SEO. To buy a new domain name for your site or receive guidance on domain names, contact us today.