In addition to providing world-class website development services, we also offer search engine optimization (SEO) services for our clients. We believe that these services should go hand-in-hand.
In delivering SEO services, we’ve worked with an eclectic variety of clients over the years. However, a recent client came to us wanting to improve their online presence.
This client was Guitar Central, a local and upcoming record label in Nashville, Tennessee.
Overview
Guitar Central is an up and coming record label based in Nashville, Tennessee. They promote and publish bluegrass and country music. Mark Jessie, the founder of the label, wanted to take a new approach to signing artists instead of the traditional PR route.
He wanted to elevate the online presence of his website and gain more independent artists to book studio sessions in hopes of scouting local talent. His request was for us to:
- Rank his website on Google and Bing.
- Create listings in local online directories.
- Create local content around the Nashville music scene to attract prospects.
Challenge
Guitar Central never had a website and wanted to thrive in a competitive online niche. We faced a massive challenge in ranking their website among the top keywords for prospects looking for affordable studio sessions.
Of course, our team was up to the challenge of surpassing Guitar Central’s fiercest competitors.
Solution
After meeting with Mark, we decided that practicing the “fundamental SEO principles” would be ineffective in catching up to Guitar Central’s established competitors. Instead, we determined that performing competitor analysis would be best in finding their strengths and weaknesses.
Thus, we could audit Guitar Central’s website, optimize in more effective ways, and create better content.
Results
Within three months, we ranked Guitar Central near the top of the search engine result pages (SERPs) for all their targeted keywords. Specifically, we also helped this client achieve these results:
- Guitar Central ranked #1 for 14 targeted keywords, with medium to high difficulty.
- Guitar Central website’s traffic increased by a massive 345%.
- The website received several backlinks from prominent local publications after devoting time to our local content creation strategy.
Want Similar Results?
If you would like to achieve the same results for your new website, we’d love to speak to you. Contact us today to learn more about how we can help.
